Location Changer

Ripon Digital: Simplifying Local SEO Testing for Global Users

Ripon Digital is a lightweight web tool designed to simulate Google search results from different locations — without the need for VPNs or browser extensions. Built entirely in-house, Location Changer helps marketers, SEOs, and businesses perform local SEO checks from anywhere in the world with just a few clicks.

• ROLE

  Development & UI Design

• CLIENT

  Ripon Digital

• YEAR

  2024

Designing a Tool That Feels Invisible but Works Powerfully

The core challenge was to create a tool that’s technically sophisticated but visually minimal — one that feels intuitive even to non-technical users. It had to work fast, avoid overwhelming the user, and clearly communicate how Google localization works. From an experience point of view, the interface had to support quick interactions while still educating users about the logic behind the feature.

Seamless UX for a Location Simulation Tool

We built a streamlined interface that prioritizes simplicity and speed while maintaining a sharp visual identity. Every detail — from the animated illustration to the dropdown logic — was designed to make the tool self-explanatory. Key functionalities such as real-time location search, dynamic country/language switching, and one-click reset were integrated into a responsive, accessible layout. The result is a fast, focused interface that empowers users to run local SEO tests in under five seconds, without friction or distraction.