Murat Ün
Translating Complexity into Clarity for Purpose-Driven Brands
Precision in Ophthalmology, Clarity in Digital Experience
Murat Ün is a seasoned ophthalmologist with 20+ years of experience in laser eye surgeries, cataract operations, and premium lens treatments. Our goal was to reflect his medical authority through a clean, professional, and highly conversion-optimized website — especially tailored for mobile users and performance marketing campaigns.
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ROLE
Development & UI Design
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CLIENT
Murat ün
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YEAR
2025
Combining Trust, Speed, and Conversion in One Platform
The biggest challenge was to go beyond aesthetics and build a medical website that truly performs. It wasn’t just about looking clean — the site needed to feel medically credible, load quickly, and guide users toward action. Since a large portion of visitors would come through Google Ads, the structure had to align with SEO and advertising requirements, offering clear, policy-compliant content. At the same time, mobile responsiveness was critical, as the majority of users would browse and book appointments on their phones. Ultimately, we aimed to create a seamless experience that not only built trust but also increased conversions through intuitive CTAs and a frictionless booking flow.
A Clean, UX-Focused, Conversion-First Medical Website
We built a website that prioritizes clarity, responsiveness, and performance. Every detail — from color palette to page load time — was tuned to inspire trust and drive action. The interface features strategically placed, fixed call-to-action buttons, making appointment booking effortless, particularly on mobile devices. SEO best practices were embedded into the content structure, with targeted keywords and wording aligned with Google Ads policies to ensure compliance and discoverability. The layout was designed to be fully compatible with performance marketing efforts, improving landing page quality scores and ad relevance. Visually, the site maintains a clean and professional look, using ample whitespace and soft color tones to convey medical credibility and user comfort.
