Lieudit Paris

Lieudit Paris: Where Silence Becomes Style

Lieudit Paris is an independent French fashion label founded by self-taught designer Emre Mentese. Inspired by forgotten places and quiet narratives, the brand explores clothing as a space of emotion, memory, and intimacy. With its first collection Jardin Secret, Lieudit offers minimalist pieces with delicate cuts and precisely selected materials — a wardrobe to wear like a memory.

• ROLE

  Development & UI Design

• CLIENT

  Emre Mentese

• YEAR

  2025

Designing for Subtlety, Building for Growth

The primary challenge was to translate a deeply poetic brand vision into a clean and functional e-commerce experience — without losing the silence and slowness Lieudit celebrates. The platform needed to support a small product catalog while still feeling complete, and be scalable for future growth via email marketing, Google Ads, and analytics.

A Soft-Spoken Shopify Store with Strong Foundations

We designed and developed a Shopify store that reflects Lieudit’s quiet elegance and editorial spirit. The interface embraces whitespace and restraint, with custom layouts that let the garments — and the story behind them — breathe. Every visual element was stripped to its essence to match the brand’s minimalist philosophy. Though the product range is intentionally limited, the infrastructure is built to scale. The design system supports future categories and promotional content without needing structural redesigns. From newsletter setup to product page UX, every touchpoint was optimized to serve both storytelling and conversion. Lieudit’s store now stands as both a poetic journal and a flexible conversion-ready platform.